Features
Built for scale.
For every brand.
Your own SIM card. Your own rules. Zero per-message fees.
Turn your phone into a powerful SMS gateway today.
Send
Every agency is different, but the building blocks are the same. These are the core primitives behind every SMS campaign sent through Msg07.
Devices
Connect any Android phone as your SMS gateway. Your SIM is your sender.
- Any Android 6+ device
- Multiple devices per account
- Live connection status
Bulk messaging
Upload a contact list and send personalized messages to thousands, in one click.
- CSV upload support
- Variable personalization {name}, {amount}, {date}
- Scheduled sending
Two-way conversations
It's not just outbound. Replies come back to your dashboard, threaded by contact.
- Full conversation history
- Automatic reply threading
- SMS, MMS, and WhatsApp in one view
Auto-responder
Set rules once. Reply automatically forever.
- Keyword-based triggers
- Time-of-day rules
- Instant response, 24/7
Message templates
Save your most-used messages and reuse them across campaigns.
- Unlimited templates
- Variable substitution
- Shared across workspaces
Variables and personalization
Every message feels personal, even at scale.
- Contact-level variables
- Dynamic content injection
- Works with bulk and API sends
REST API
Send messages, check delivery status, and manage contacts programmatically.
- Simple, well-documented endpoints
- Real-time delivery callbacks
- Postman collection included
Webhooks
Get notified the moment a message is delivered, fails, or gets a reply.
- Delivery events
- Inbound message events
- Retry on failure
GoHighLevel - native integration
One-click connection. Conversations sync automatically inside GHL.
- Native message threading
- Real-time delivery tracking
- No middleware needed
Zapier, Make, n8n
Connect Msg07 to 5,000+ apps without writing a single line of code.
- Pre-built triggers and actions
- Works out of the box
- Zapier, Make, and n8n supported
Smart channel routing
Send domestic messages via SMS, international via WhatsApp automatically.
- Rule-based routing
- Cost-optimized by default
- No manual switching
Multiple SIM cards
One account, multiple Android phones. Handle more volume with every device you add.
- Up to 10 SIMs on Pro
- Unlimited on Enterprise
- Each device managed independently
Workspaces
Separate clients, campaigns, or brands under one account cleanly.
- Up to 10 workspaces on Pro
- Isolated contacts, logs, and keys per workspace
- Unlimited on Enterprise
Rate limiting and queue management
Protect your SIM from carrier flags. Msg07 paces your sends automatically.
- Configurable delay between messages
- Daily per-device limits
- Smart queue with retry logic
Unlimited messages per device
On paid plans, there is no per-message cap. Your SIM's plan is your only limit.
- No message quotas on Starter and above
- Unlimited on all paid plans
- Flat monthly cost, always predictable
Real-time delivery tracking
Every message gets a status sent, delivered, or failed updated live.
- Per-message delivery status
- Timestamps for sent and delivered
- Instant failure alerts
Dashboard analytics
See your messaging performance at a glance by device, by campaign, or by date.
- Daily and monthly send volumes
- Delivery rate by device
- Failed message breakdown
Message logs
A full searchable history of every message you've ever sent.
- Filter by status, date, number, or device
- Export to CSV
- 90-day retention
Device health monitoring
Know if your Android gateway is online before a campaign goes out.
- Live connection status per device
- Last-seen timestamp
- Battery level indicator (Msg07 app)
Failure alerts
Get notified the moment something goes wrong not after your client notices.
- Email alerts on delivery failures
- Webhook alerts for integrations
- Configurable thresholds
API key management
Issue, rotate, and revoke keys without touching your code.
- Per-workspace keys
- Usage tracking per key
- One-click revoke
IP whitelisting
Lock API access to specific servers only. Extra security for agency setups.
- Per-key IP rules
- Unlimited whitelist entries
- Instant enforcement
Contact management
Store, organize, and search your contacts across all campaigns.
- CSV import and export
- Tags and segments
- Contact-level message history
Multi-client support
Run campaigns for multiple clients from one place fully separated.
- Each client gets their own workspace
- Separate API keys, logs, and devices
- Clean billing per workspace
Security
Msg07 takes security seriously because your clients' numbers are not yours to lose.
Encrypted connections
All traffic between your devices, the Msg07 backend, and your integrations is encrypted.
- HTTPS everywhere
- Encrypted WebSocket connections
- No plaintext data in transit
Device authentication
Each Android device is authenticated with a unique device secret before it can send.
- Secret-based device registration
- Device-level revocation
- Tamper detection via socket auth
Role-based access
Coming soon, team members get only the access they need.
- Admin and viewer roles
- Per-workspace permissions
- Audit log of key actions
Automatic reconnect
If the Android device loses internet, it reconnects and resumes automatically.
- Infinite reconnect attempts
- Queue resumes on reconnect
- Zero manual intervention
Message queue with retries
Failed messages don't disappear. They retry automatically up to 3 times.
- 30-second backoff between retries
- Max 3 attempts per message
- Failed message log for manual review
Foreground service on Android
The Msg07 app runs as a foreground service, it stays alive even with the screen off.
- Persistent background execution
- Boot-on-startup support
- Battery optimization bypass
99.9% uptime SLA
The Msg07 backend is always available to receive and queue your requests.
- Guaranteed uptime on paid plans
- Status page at status.msg07.com
- Incident notifications via email
Ready to scale your SMS campaigns?
Starter plan includes all core features. Pro unlocks multi-device, multi-workspace, smart routing, and priority support.